The Strategy
- Identify existing rural women micro-entrepreneurs who currently belong to a group organized for business purposes. Support each micro-entrepreneur for 2 years.
- Eliminate distractions like food insecurity and limited access to clean water within the first six months.
- Triple sales of each participating micro enterprise by providing relevant training, inputs and access to markets over a period of 18 months.
- Create business roles for the children in the home, with a view to altering gender stereotypes. Engage graduating micro-entrepreneurs as field “evangelists” and mentors.
